Objective

To develop a web-based platform that allows agencies to create, manage, and distribute promotional coupons and discount codes for marketing campaigns. The system enables real-time tracking of coupon usage, analytics on campaign effectiveness, and secure distribution to target audiences.

Key Features

Technology Stack

Frontend (User & Admin): React.js / Angular / Vue.js, Tailwind CSS / Bootstrap

Backend: Node.js (Express) / Django / Spring Boot, REST APIs

Database: PostgreSQL / MySQL (agency data, coupon records), MongoDB (analytics and campaign metadata)

Notifications: Firebase / Twilio / SendGrid for email and SMS notifications

Cloud & Hosting: AWS / Azure / GCP for scalable deployment

Workflow

1. Agency Registration/Login → Agencies create accounts and configure profile.

2. Coupon Creation → Generate unique promo codes with customizable parameters.

3. Campaign Setup → Organize coupons under marketing campaigns and set validity and usage rules.

4. Distribution → Send coupons to target audiences via email, SMS, or social media.

5. Redemption → Users redeem coupons; system tracks usage and validates limits.

6. Analytics & Reporting → Dashboard shows redemption rates, revenue impact, and campaign effectiveness.

7. Admin Monitoring → Admin oversees all agencies, campaigns, and enforces rules.

User Roles

• Agency → Create and manage coupons, organize campaigns, track analytics.

• Admin → Monitor agencies, campaigns, coupon usage, and enforce platform rules.

• User/Customer → Redeem coupons via links or codes during purchases or bookings.

Security Features

• Role-based access control (RBAC)

• Secure authentication using JWT / OAuth 2.0

• Encrypted storage for sensitive agency and campaign data

• Validation to prevent coupon abuse or multiple redemptions beyond limits

• GDPR-compliant handling of personal and usage data

Analytics

• Number of coupons generated per campaign

• Redemption rates and revenue impact

• User engagement with promotional campaigns

• Peak usage times and campaign effectiveness

• Fraud or misuse detection for coupon codes

What You Get

• Fully functional coupon and promo code generation platform

• Campaign management system with real-time analytics

• Secure distribution and redemption tracking

• Admin dashboard to monitor agencies and enforce rules

• Notifications for coupon expirations, usage, and campaign updates

Why Choose This Project?

• Helps agencies run targeted marketing campaigns effectively

• Demonstrates full-stack development with analytics and notifications integration

• Scalable for multiple agencies, campaigns, and users

• Practical solution for e-commerce, travel, hospitality, and service industries

• Combines automation, secure tracking, and real-time reporting for measurable ROI