Event-Based Influencer Matchmaking
Objective
To connect event organizers with the right influencers based on the theme, audience demographics, budget, and event goals. The platform ensures that brands and organizers find influencers who can maximize engagement and outreach for specific events.
Key Features
| Feature | Description |
|---|---|
| Influencer Profiles | Detailed influencer portfolios with niche, follower base, engagement stats, pricing, and past event history. |
| Event Creation | Organizers create event listings with type (music fest, product launch, wedding, etc.), location, budget, and target audience. |
| AI-Powered Matchmaking | System suggests influencers based on event requirements, demographics, and budget. |
| Search & Filters | Advanced filtering (location, niche, audience age group, platform). |
| Collaboration Requests | Organizers send invites → influencers accept/decline. |
| Contract & Payment System | Secure in-app contracts and milestone-based payments. |
| Analytics Dashboard | Track influencer performance during/after event (reach, impressions, engagement). |
| Review & Rating System | Both influencers and event organizers can review each other. |
| Integration with Social Media APIs | Real-time validation of follower counts and engagement rates. |
Technology Stack
Frontend (User & Admin):
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React.js / Angular
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Tailwind CSS / Bootstrap
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Next.js (for SEO-optimized landing pages)
Backend:
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Node.js (Express) / Spring Boot
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REST APIs + GraphQL (for flexible matchmaking queries)
Database:
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MySQL/PostgreSQL (user data, events, contracts)
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MongoDB (influencer profiles, analytics)
AI/ML Layer:
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Recommendation Engine (matchmaking)
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Sentiment Analysis (influencer’s past engagement)
Cloud & Services:
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AWS S3 (profile images, contracts, event docs)
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Firebase / Twilio (notifications, chat)
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Stripe / Razorpay (payments & escrow system)
Workflow
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Influencer Registration → Sign up, create profile with niche, audience, and rates.
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Organizer Event Creation → Define event type, audience, location, budget.
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Matchmaking Engine → Suggests top influencers based on compatibility.
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Proposal & Invite → Organizers send proposals; influencers review & accept.
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Contract & Payment → Platform generates digital contract, payment secured in escrow.
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Event Collaboration → Influencer promotes/attends the event.
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Analytics & Feedback → Event impact measured (reach, engagement, impressions).
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Rating & Reviews → Influencers and organizers provide mutual reviews.
User Roles
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Influencer → Create profile, receive invites, collaborate, earn payments.
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Event Organizer → Create events, find influencers, manage collaborations.
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Admin → Manage users, verify influencers, handle disputes, and monitor payments.
Security Features
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Verified influencer profiles (KYC/ID verification).
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Escrow-based payments to prevent fraud.
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Role-based access control (RBAC).
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Two-factor authentication (2FA).
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GDPR-compliant data privacy.
Analytics
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Event engagement metrics (reach, likes, shares, impressions).
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Influencer ROI (Return on Investment per campaign).
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Market trends (niche demand by event type).
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Budget analytics for organizers.
What You Get
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Fully functional influencer matchmaking portal.
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AI-based recommendations for best event-influencer pairing.
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End-to-end collaboration management (from invite to payment).
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Analytics dashboard for measuring performance.
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Mobile-friendly responsive design.
Why Choose This Project?
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Influencer marketing is a $24 billion industry (2025 forecast).
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Event-specific matchmaking is still an untapped niche.
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High scalability → Can integrate with brands, PR agencies, and event management companies.
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Adds AI + Analytics, making it smarter than generic influencer platforms.